The saying goes that 95% of internet marketing is simple as can be -- as long as you know what you're doing. The problem is, figuring out what you're doing, and then promoting your site can be extremely time-consuming. As a plastic surgeon, your time is better spent consulting with patients, performing procedures, running your practice, and making the world a more beautiful place.
Plastic Surgeon SEO
Of course, a website, even a dazzling one packed full of credentials and impressive before and after pictures does you no good if it's so far down the search engine rankings no one sees it. The good news is, through the application of a series of known techniques you too can be at the top of the page.
Why Do I Need to Hire a Plastic Surgery SEO?
Why do you need to pay for internet marketing services for your practice? Well, according to some, you don't. You just write good content and Google and the other search engines will eventually take care of the rest.
In a competitive industry like plastic surgery, how long do you want to stay buried on page seven? Why not get a little help if that help will give you the presence, conversions and increased revenue you seek? It's a pretty good bet that many of your competitors are already doing it. Your website does you no good if no one sees it. If you know the tricks, have time to stay up to date on website promotion and are willing to put in the month to month effort to maintain your rankings, you may not need to hire anyone.
But really, how much is your TIME worth?
If you do decide to save yourself the time and headache of becoming an internet marketing expert by hiring one of the numerous companies out there vying for your marketing dollar, just make sure you see ample return on your investments. Pay close attention to what your money's going for and how much you're seeing in return.
How to Know Your SEO Efforts are Working for You
There are three important tips for making sure your plastic surgery internet marketing dollars are working for you! Make sure you use good return of investment (ROI) analysis, track which techniques are bringing in contacts and revenue and which are not, and make sure you own your own content and links to assure you are building your internet presence. Today's web site ROI analysis tools are pretty great at pinpointing where your web traffic is coming from, how they make contact and whether or not they're browsing or buying.
Through tools, such as call tracking numbers, you can pinpoint which ads and portal listings are worth the money and which are not. Tracking is also important, for seeing if and how your site is growing in rank, contacts and revenue. And finally, make sure you own it! Investing in directories and portals is like renting versus owning your search engine placement. Make sure your efforts and dollars are going to build your internet brand!
Internet marketing doesn't have to be hard. If you are willing to put in the time to figure out how and are willing to go through the effort of maintain it, you can do it. Whether you plan to market yourself or hire someone to increase your web presence for you, there are plenty of great resources out there on plastic surgery SEO to consult.
Plastic Surgeon SEO